Mar 6, 20232 minThe whys of health sector copywritingLife is full of ‘whys’, and copywriting is no different. Asking ourselves three key ‘whys’ before starting a piece helps make sure that...
Feb 24, 20232 minUnderstanding our audience in health sector marketingSelling a product or service is all about behaviour change – you want your audience to stop doing what they are doing, and instead switch...
Feb 17, 20233 minThe importance of insight for health sector copywritingGood commercial or educational copy should inspire a change in behaviour. Maybe not immedietely - although we all strive for that 'life...