Jun 7, 20192 minSo what? The key to good copyThe briefing information that we get from our clients varies hugely. Some are delivered via a quick chat on the phone, some are sent as...
May 15, 20192 minGood copywriting; a way with wordsAll too often in written content for commercial use, words are used a bit carelessly. They are thrown down to ensure that the facts are...
May 1, 20192 minThe Journey to Roar - from vetting to copywritingSarah and I met in 2005, on our first day of vet school. Full of nervous excitement, we bonded as we studiously pondered the answers to a...